'Yuppie' (short for 'young urban professional' or 'young, upwardly-mobile professional')^[1][2] is a term coined in the early 1980s for a young professional person working in a city.^[3] The term is first attested in 1980, when it was used as a fairly neutral demographic label; by the mid-to-late 1980s, when a 'yuppie backlash' developed, due to concerns over issues such as gentrification, some writers used the term as a pejorative.

Quotes From The Yuppie Handbook; The Yuppie Handbook. Yuppie or Yuppy pl. Yuppies: (hot; new name for Young Urban Professionals): A person of either. The article gives an in-depth view into the Yuppie lifestyle. It quotes 'Considerable debate raged as to the number of genuine yuppies. The Newsweek cover story estimated that there were 1.2 million, while American Demographics determined that about 5 percent.

History[edit]

Dan Rottenberg (1980)^[4]

The first printed appearance of the word was in a May 1980 ChicagoMicrocam cool icam driver for mac download. magazine article by Dan Rottenberg. Rottenberg reported in 2015 that he didn't invent the term, he had heard other people using it, and at the time he understood it as a rather neutral demographic term. Nonetheless, his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner-city population cohort.^[5]Joseph Epstein was credited for coining the term in 1982,^[6] although this is contested. The term gained currency in the United States in 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called 'yippies'); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had 'gone from being a yippie to being a yuppie'. The headline of Greene's story was 'From Yippie to Yuppie'.^[7][8]East Bay Express humorist Alice Kahn claimed to have coined the word in a 1983 column. This claim is disputed.^[9][10]

The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy Handbook^[11]), followed by Senator Gary Hart's 1984 candidacy as a 'yuppie candidate' for President of the United States.^[12] The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.^[13]Newsweek magazine declared 1984 'The Year of the Yuppie', characterizing the salary range, occupations, and politics of 'yuppies' as 'demographically hazy'.^[12] The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on.^[14]

In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a 'yuppie backlash' by people who fit the demographic profile yet express resentment of the label: 'You're talking about a class of people who put off having families so they can make payments on the SAABs .. To be a Yuppie is to be a loathsome undesirable creature'. Leo Shapiro, a market researcher in Chicago, responded, 'Stereotyping always winds up being derogatory. It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group.'^[12]

The word lost most of its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations that it sports today. On April 8, 1991, Time magazine proclaimed the death of the 'yuppie' in a mock obituary.^[15]

The term has experienced a resurgence in usage during the 2000s and 2010s. In October 2000, David Brooks remarked in a Weekly Standard article that Benjamin Franklin – due to his extreme wealth, cosmopolitanism, and adventurous social life – is 'Our Founding Yuppie'.^[16] A recent article in Details proclaimed 'The Return of the Yuppie', stating that 'the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable' and that 'the yup' is 'a shape-shifter.. he finds ways to reenter the American psyche.'^[17] In 2010, right-wing political commentator Victor Davis Hanson wrote in National Review very critically of 'yuppies'.^[18].

Usage outside the United States[edit]

'Yuppie' was in common use in Britain from the early 1980s onward (the premiership of Margaret Thatcher) and by 1987 had spawned subsidiary terms used in newspapers such as 'yuppiedom', 'yuppification', 'yuppify' and 'yuppie-bashing'.^[19]

A September 2010 article in The Standard described the items on a typical Hong Kong resident's 'yuppie wish list' based on a survey of 28- to 35-year-olds. About 58% wanted to own their own home, 40% wanted to professionally invest, and 28% wanted to become a boss.^[20] A September 2010 article in The New York Times defined as a hallmark of Russian 'yuppie life' adoption of yoga and other elements of Indian culture such as their clothes, food, and furniture.^[21]

See also[edit]

References[edit]

1. ^Algeo, John (1991). Fifty Years Among the New Words: A Dictionary of Neologisms. Cambridge University Press. p. 220. ISBN0-521-41377-X.
2. ^Childs, Peter; Storry, Mike, eds. (2002). 'Acronym Groups'. Encyclopedia of Contemporary British Culture. London: Routledge. pp. 2–3.
3. ^'yuppie, n.'. Oxford English Dictionary. Retrieved May 20, 2016.
4. ^Seemann, Luke. 'Chicago's Yuppie Turns 35. Do We Celebrate Yet?'. Chicago.
5. ^Rottenberg, Dan (May 1980). 'About that urban renaissance.. there'll be a slight delay'. Chicago Magazine. p. 154ff.
6. ^Ayto, John (2006). Movers And Shakers: A Chronology of Words That Shaped Our Age. Oxford University Press. p. 128. ISBN0-19-861452-7.
7. ^Budd, Leslie; Whimster, Sam (1992). Global Finance and Urban Living: A Study of Metropolitan Change. Routledge. p. 316. ISBN0-415-07097-X.
8. ^Hadden-Guest, Anthony (1997). The Last Party: Studio 54, Disco, and the Culture of the Night. New York: William Morrow. p. 116.
9. ^Clarence Petersen. (March 28, 1986). 'The Wacky Side of Chicago-born, Berkeley-bred Alice Kahn –'. Chicago Tribune. Retrieved April 22, 2013.
10. ^Jorge, Trendy (June 21, 2006). 'Yuppie Living: June 2006'. Yuppie-living.blogspot.com. Retrieved April 22, 2013.
11. ^'Living: Here Come the Yuppies!'. TIME.com. January 9, 1984. Retrieved February 4, 2016.
12. ^ ^abcBurnett, John; Alan Bush. 'Profiling the Yuppies'. Journal of Advertising Research. 26 (2): 27–35. ISSN0021-8499.
13. ^Moore, Jonathan (1986). Campaign for President: The Managers Look at '84. Praeger/Greenwood. p. 123. ISBN0-86569-132-0.
14. ^'Here Comes the Yumpies'. TIME.com. March 26, 1984. Retrieved February 4, 2016.
15. ^Shapiro, Walter (April 8, 1991). 'The Birth and – Maybe – Death of Yuppiedom'. Time. Retrieved April 28, 2007.
16. ^Brooks, David (October 23, 2000). 'Our Founding Yuppie'. The Weekly Standard. Retrieved August 21, 2010.
17. ^Gordinier, Jeff. 'The Return of the Yuppie'. Details. Retrieved August 15, 2010.
18. ^Victor Davis Hanson (August 13, 2010). 'Obama: Fighting the Yuppie Factor'. National Review. Retrieved August 16, 2010.
19. ^Algeo, John; Algeo, Adele S. (July 30, 1993), Fifty Years Among the New Words: A Dictionary of Neologisms 1941–1991, Cambridge University Press, p. 228, ISBN978-0-521-44971-7
20. ^Wong, Natalie (September 8, 2010). 'Homes, cash top fairy tales on yuppie wish list'. The Standard.
21. ^Kishkovsky, Sophia (September 14, 2010). 'Russians Embrace Yoga, if They Have the Money'. The New York Times.

Further reading[edit]

• Lowy, Richard (June 1991). 'Yuppie Racism: Race Relations in the 1980s'. Journal of Black Studies. Beverly Hills, CA: Sage Publications. 21 (4): 445–464. doi:10.1177/002193479102100405. ISSN0021-9347.

External links[edit]

The dictionary definition of yuppie at Wiktionary

—.This is the story of Adam and Barbara who live in a beautiful house in New England. One day while driving home they are involved in a terrible auto accident. They manage to walk home only to discover later that they have died and now haunt their house. When their house is purchased by an out of state family, they feel their home is threatened by the over-the-top artist wife and real-estate idea-man husband.

Their only relief is the Gothic daughter of the family. Their attempts at scaring the family out of the house are ignored or laughed at. Finally they fall to the temptation to use the people-exorciser Beetlejuice. When they find his tactics too dangerous, they attempt to contain him and save the family they were trying to boot. The synopsis below may give away important plot points.Synopsis. In a sleepy little town in New England, we meet Barbara and Adam Maitland, a couple who have chosen to take a vacation by staying at home.

However, the realtor who sold them the house, Jane , tries to entice them to sell the house, since it seems too big for just a couple. The Maitlands reject her pleas and head to town.

On the way home they swerve to avoid a dog, which sends them into a river where they drown. Unaware that they are dead, the Maitlands return to the house, unsure how they got back so quickly. Adam decides to go back outside to 'retrace their steps,' but finds himself on a strange desert planet inhabited by striped sandworms.

When he returns to the house, Barbara says he was gone for two hours and shows him a book that she found on a table, Handbook for the Recently Deceased. Time passes relatively quickly, and soon, the Maitlands' house is sold again (under Jane's watchful eye) to the Deetzes, a New York family composed of Charles , Delia , and their daughter Lydia. While Charles wishes for a quiet respite from the hustle and bustle of New York, Delia can't stand the simple life, and hires a decorator named Otho to make the house more 'livable' and more to her tastes. Adam and Barbara try to scare the Deetzes, but all their efforts are for naught, as it seems that the living can't see the dead.

They take refuge in the attic, where Adam locks the door. However, Lydia finds a skeleton key and tries to open the door.

As Adam and Barbara foil her attempts, a TV in the attic comes to life, advertising the services of someone named Beetlejuice , who claims to be able to scare the living. Consulting the handbook, Adam creates a door that takes him and Barbara to a waiting room in the afterlife, filled with others who have met rather gruesome fates. They are shown to a special room, which reveals their home after it has been redecorated by Delia and Otho.

It is here that they are introduced to their case worker Juno , who chastises them for their haunting methods and cautions them not to take the advice of the person they saw on the television. Returning to the house, Adam and Barbara dress up in sheets to try and scare Charles and Delia, but their attempt fails again. Annoyed with the spooky noises, Lydia finds them, and the two are amazed when they remove the bedsheets and realize she can see them! Lydia reveals that she found their handbook, and found a passage that explains how 'live people ignore the strange and unusual,' something she considered herself to be.

Starring: Shah Rukh Khan, Kajol, Amitabh Bachchan, Jaya Bhaduri, Hrithik Roshan, Kareena Kapoor, Rani Mukerji, Farida Jalal, Johnny LeverDirector: Karan Johar Language: HindiGenre:,IMDb:Release/Country: 2001/IndiaKabhi Khushi Kabhie Gham (2001) Description: After marrying a poor woman, rich Rahul is disowned by his father and moves to London to build a new life.

The Maitlands enlist Lydia to help get the Deetzes out of their house, but no one believes her. Not sure what to do, Barbara notices something in the model of the town in the attic: a glowing light around a small grave that appears to belong to Beetlejuice. She says his name three times, and she and Adam are whisked into the model, where they unearth Beetlejuice's body.

Once they've done so they regret it, as Beetlejuice is a rather crazy, uncouth and insane ghoul. Turned off by his personality, they resolve to scare the Deetzes themselves. At a dinner party Delia throws to show her sculptures and other art pieces, the entire group ends up singing 'The Banana Boat Song,' and the shrimp dish in front of them turns into grasping hands. The Maitlands think they've finally succeeded, only to find that their antics have actually amused the Deetzes. The Deetzes send Lydia to bring them down, and when they refuse, everyone clambers to the attic, demanding that the Maitlands show themselves.

They find no one there, but Charles is entranced by the miniature of the town, and Otho finds and takes the handbook. Leaving the attic, Charles feels that there is a lucrative business venture just waiting to happen. However, his cheerfulness turns to horror as Beetlejuice transforms into a large snake, freaking out the family by knocking Otho down the stairs and dropping Charles to the floor below. Barbara manages to call the snake off by uttering Beetlejuice's name three times. Lydia is distraught, thinking that the snake was the Maitlands intending to do more than just scare them.

The Maitlands are brought before Juno again, who takes them to task for breaking a number of rules: having photos taken of themselves, letting Beetlejuice out, and letting Otho get hold of the handbook. Juno encourages the Maitlands to work harder to scare the Deetzes, and Barbara and Adam contort their features into grotesque forms. However, Barbara has some apprehensions, as she likes Lydia. Meanwhile, Lydia grows so upset that she writes a suicide letter. Going to the attic to say goodbye to the Maitlands, she encounters Beetlejuice in the model.

Beetlejuice tries to convince her that he can help her find the Maitlands if she says his name three times. Lydia is almost tricked into saying this, until she realizes that Beetlejuice was the snake, and doubts if he really can help her find the Maitlands. Just then, Adam and Barbara appear, and Lydia explains what was about to happen.

Lydia, feeling distraught to be living, tells them of her wish to be dead. Barbara talks her out of these thoughts, and tells her that they've decided to not scare the family, and allow them to stay. Just then, Otho and Charles appear in the attic; Lydia and the Maitlands hide.

Otho and Charles carry Adam's model of the town downstairs, where they give Charles' business associate Maxie Deen an overview of Charles' plan to turn the town into a paranormal-themed attraction. Charles also requests that Lydia produce the Maitlands for their guests, but when she refuses, Otho explains that he has a way. Using the handbook and the Maitlands' wedding clothes, Otho performs a seance that forces the couple to appear before them. However, this causes the Maitlands to deteriorate, their forms reverting to their decaying corpses. Frantic, Lydia rushes to the model and sees Beetlejuice in the graveyard. She begs him to help her.

Beetlejuice agrees on the condition that Lydia marries him. She agrees to this, and the Maitlands are saved. However, Beetlejuice then holds Lydia to her word, and holds Charles and Delia hostage as 'witnesses,' as Otho escapes. Both Adam and Barbara struggle to stop Beetlejuice, who sends Adam into the model and Barbara to the sandworm planet.

Through a joint effort, they do away with Beetlejuice and save Lydia. In the aftermath, the Maitlands and the Deetzes co-occupy the house, and Lydia is much more cheerful in her new environment.